You know how there’s time for everything. All things take time to conceive, grow and mature. Skipping phases rarely results in a desirable fashion. In order to understand what timing and local SEO have in common, you first need to know that there are three types of local directories:
- Major aggregators (Acxiom, iBegin, Localeze…)
- Search engines (Google, Yahoo, Bing, Yandex, Yelp…)
- Local directories (SuperPages, DexKnows, Angie’s List, etc)
The article is a response to Seth Godin’s post on Magic + Generosity = the brand crush
No Mr. Godin, there’s nothing magical or generous about Google. Sure, they deliver some pretty useful services and incredibly fast results. I wouldn’t go too much into detail whether they’re accurate (search algorithms) or very relevant, but there’s nothing magical about it.
You’re trying to ask a girl out. You can focus either on getting your looks right, shave, comb your hair, put your nicest cloths on, maybe even take a bath or you can focus on the whole approach thing.
Which is most likely to get you the girl?
Every job includes some form of communication between people. Many SEOs don’t like interaction very much and sometimes bury themselves under piles of charts, estimates and reports trying to get the numbers to talk to them and oftentimes talk for them.
But, in order to get the most of what you do, you need a good feedback from somebody who’s more alive… your clients for example. You need to get familiar with what they do, how and why they do it and what they expect out of their online investment.
Google has announced its latest creation for marketers and advertisers – Tag Manager.
Up until now you had to use a plugin or manually insert Google AdWords, Analytics and any other tracking or advertising code, but not any more…