Here are the services I provide:
- Writing
- Organic SEO
- Local Search Optimization
Articles on the topic of WordPress, minimalism, productivity and marketing
Website review & optimization
Optimizing website & local directories
To get a free quote, please use the contact form.
If you want to know more about what internet marketing involves, read on.
Organic SEO
- Technical SEO
- Usability
- Accessibility
- UX – user experience
- Website speed
- Social optimization
Technical SEO
- Titles (important for determining the subject of the page)
- Meta descriptions (important for user experience when searching)
- Alt tags (important for Google Image search & SEO in general)
- Header tags (important for determining content hierarchy)
- Link-prospects (creating a list of websites that could be interested in what you do)
- Social signals
- Keyword analysis & optimization
- Link redirect audit & fixing broken links
- 404 error page setup *creating custom design for error page, will ensure users get back on track fast
- 301 link redirects
- Schema.org vocabulary (microformat implementation)
- Robots.txt (tells search engines which pages to crawl)
- Sitemaps
Usability
- Readability (ease of comprehension, legibility, reading enjoyment)
- Learnability (how easy is it for them to learn about products and services)
- Intuitiveness (easy and intuitive browsing)
- Efficiency (users performing tasks optimally; making sure design is not causing friction)
- Preciseness (improving the interface to lower errors and unneeded repetition)
- Fault Tolerance (fast recovery if a user makes a mistake while browsing; custom 404 pages, sitemaps…)
- Memorability (ensuring that a second-time visitor spends less time finding same product)
- Affordance (optimizing interactive elements, buttons, links, so they tell user exactly what they do)
Accessibility
- Cross browser/Cross-platform compatibility (ensuring that the website works in as many browsing situations as possible responsive, flexibly changing the layout depending on how the user views it)
- Semantic HTML Markup for those who use assistive technologies like a screen reader, the quality and accuracy of the webpage’s structure, Schema.org, SEO, local search optimization
- Color choice (contrast and matching colors)
User experience (UX)
- Fulfillment (users find what they want)
- Usefulness (users obtain value from using the website)
- Enjoyment (browsing website is fun)
Site navigation
- Information architecture (IA) (webpage categorization and organization, navigational features)
- Findability (sufficient site features such as search boxes, archive pages, links and navigation features that aid in finding relevant webpages)
- Efficiency of navigation (getting to pages of interest fast)
Website speed
- Response time
- Webpage size
- Code quality
- Performance best practices
Ongoing Tasks
- Link building
- Monitoring Webmaster tools for possible improvements & errors
- Copywriting
- Monthly reporting via Google Analytics
- Monthly traffic/conversion rates
- Website usability analysis