Google has announced its latest creation for marketers and advertisers – Tag Manager.
Up until now you had to use a plugin or manually insert Google AdWords, Analytics and any other tracking or advertising code, but not any more…
Using Google Tag Manager, you’ll be able to easily control which code goes immediately after the opening <body> tag of every site you own from one dashboard.
The issue which emerges immediately is how to track down all the tags you currently have on your websites, so you’d know which ones to implement using Google Tag Manager.
In case you manage a lot of websites, it would be best to write the tags down in Google Spreadsheet or any other similar app.
You can also check out Tag Inspector, a web tool which automates the process.