Time is rarely on your side so you must find ways to make it your teammate.
If you’re in a stage of developing a premium WordPress theme consider offering the HTML template to the public so you’ll know what to expect and how to adapt to ever-changing design trends.
You know how you always plan on creating something special and you’re all hyped up about it. You’re ready to take on every challenge that faces you, gathering resources, spending time on research, discussing tiniest of details with your colleagues, thinking that’s exactly what’s going to set you apart from everybody else.
Everything is going silky smooth, but you don’t feel like you’re moving forward because you haven’t accomplished a milestone yet. This is the perfect time to take a step back and evaluate what you have done so far and how you can use it to your immediate advantage.
ThemeForest seems like a reasonable place to sell your HTML template if you’ve already decided that this is going to be the birthplace of your first premium WordPress theme. If you want to know why I think this is so, please read ThemeForest – Intro To a WordPress Marketplace and How to Promote Your Premium WordPress Template.
Publishing your HTML template will come out fruitful for several reasons:
- You’ll get public opinion on levels of your success in creating a visually appealing and functional design
- You’ll be able to determine and isolate errors in the design, and thus improve it
- It’ll add to your branding efforts and create some buzz if you’re just starting up
- You’ll earn some money that will keep you going
You can expect reasonable exposure and some return on investment, but the most valuable thing that you’ll look for is – opinions. Every opinion is a breadcrumb that will bring you closer to your ultimate goal – a usable premium WordPress template. Look for negative ones and don’t get carried away by positives.
Make yourself a stranger to the template, and see if that’s something you would buy. Ask yourself – What would anyone want to use this HTML template for? Be critical now, so you won’t have to worry about it later when the stakes get high.
It’s important to use and monetize on everything you’ve got, on every sketch, every byproduct, every pixel, every single thread in your digital fabric. Time you’ve invested in creating those things passed and you deserve something in return.
Everything is usable. Don’t ever discard things and possibilities you think are worthless, because somebody might be looking for just the thing that’s in your Recycle Bin.