Look for keywords that are specific to your product or service and which are supported by substantial amount of content on your web site, presuming you have enough content to do so. Once you have quality content, everything is easier.
Organic SEO should be no more than 20% of all the efforts to make your website found on the web. Scan through the pages and headlines of your site and identify the words that Once you have quality content, everything is easier.are most relevant and may look interesting to your audience. Use the correct language, understandable to your audience.
Ideas on how to locate keywords ~
- Look for keyphrases that are specific and that describe the topic, products and/or services.
- Look for keyphrases that are supported by substantial amount of content on the web site.
- Scan through the pages and headlines of your site and identify the words that are most relevant and may look interesting to your audience.
- Choose as many relevant keywords and variations as possible (phrases are preferable).
- Best place to look for ideas is your own web site and content you already have.
- Investigate terminology people use to find your content. Investigate what others are doing and what keywords a less competitive.
Keyword selection is important because it gives both you and the search engines an idea on what your website really is about. Its use is to narrow down and pinpoint your niche.
Seems like everyone’s very specific when searching for something these days. Do not loose your content to the sea of faceless websites. Select your keywords!
A great tool that let’s you distinguish between good and great keywords you selected is a Google Keyword Tool, but you can read all about that in my other blog post.