Google announces “domain properties” in Search Console. It’s a way of verifying and gathering data from Google for whole domains, protocols and subdomains.
You know how there’s time for everything. All things take time to conceive, grow and mature. Skipping phases rarely results in a desirable fashion.
The article is a response to Seth Godin’s post on Magic + Generosity = the brand crush
No Mr. Godin, there’s nothing magical or generous about Google. Sure, they deliver some pretty useful services and incredibly fast results. I wouldn’t go too much into detail whether they’re accurate (search algorithms) or very relevant, but there’s nothing magical about them.