You know how there’s time for everything. All things take time to conceive, grow and mature. Skipping phases rarely results in a desirable fashion.
The article is a response to Seth Godin’s post on Magic + Generosity = the brand crush
No Mr. Godin, there’s nothing magical or generous about Google. Sure, they deliver some pretty useful services and incredibly fast results. I wouldn’t go too much into detail whether they’re accurate (search algorithms) or very relevant, but there’s nothing magical about them.