Look up when you walk, you’ll notice things you thought weren’t there before and you’ll think thoughts that will surprise you.
The article is a response to Seth Godin’s post on Magic + Generosity = the brand crush
No Mr. Godin, there’s nothing magical or generous about Google. Sure, they deliver some pretty useful services and incredibly fast results. I wouldn’t go too much into detail whether they’re accurate (search algorithms) or very relevant, but there’s nothing magical about them.